Long range is campy and need to be sped up, and be more proactive. (as in people need to go for objectives, instead of sitting back taking pot shots). For gameplay reasons at least its too difficult to spot someone at range trying to kill you, and too easy to kill someone once you know where he is. It results in a lack of firefights, and just people dropping dead seemingly randomly. There is no satisfaction if your enemies drop down without a fight. The effect of zoom here is that in real life while it is harder to focus on an image you can atleast see things in the same size, in the game you have both motion aswell as headbob the exact things that make it hard to focus in real life but on top of that when you move everythings is 4 times harder to spot this gives attackers an even worse disadvantage than the big disadvatage they already have in real life.
Short range the action is too rambo, you can nearly instantaneous go to inronsight and fire, even right after sprinting. Together with this you zoom in when you go into ironsight this makes it hard to cover an indoor area while in ironsight as your fov is pretty low, its more advantageous to run around and just hit the ironsight key after you've spotted someone. This together with the at times shabby bandaging and damaging system makes it that even if the defender gets the first shot off the attacker can usually get his shots off as well. This makes indoor fighting less based on careful room clearing and tactics but rather purely run and gun.
So its not unconsistent to say that the game is both too campy and too run and gun. Its just that its too campy in long range and too run and gun in close quarters combat.
So currently the short range scares away realism fans because its too run and gun, and the long range scares away the arcade fans because its too campy. It would be better if for instance arcade mode would be more run and gun both short and long range and realism would be campy both short and long range. Its this lack of consistency that makes the current game at least in my opinion not appeal to any particular group.
For me ideally I like a mixture between campy and arcade for both short and long range, but I do want consistency in it. So making long range a tad less campy than it is now and short range a bit more campy and less run and gun. So that long and short range becomes equally enjoyable.