Personally I think its exactly the way it should be done.
Steam would have far less people thinking its OK to cheat in one game but not another if the vac ban system put their whole account at risk.
Currently steam is not a very welcoming place for the vast majority on non-cheating clients because of all the cheating/hacking that has been allowed to pretty much go unchecked across multiple game communities because the vac system does not globally ban.
These activities cost developers across steam many millions in lost revenue for time in repeated patches to combat hacks and in new clients simply not buying because of these problems or simply walking away from a franchise because of these issues.
Its about time a developer said no thanks not in our community and now that TWI have been the first to do this I would not be surprised to see a great many more developers follow suit.
Excellent post. Cheating online has been rampant for years. It frustrates honest players to the point they don't even want to play anymore. And then like you say people abandon franchises that are known cheatfests. I am not sure how many others would take the approach Tripwire took here. But I would guess most in the gaming community are happy to see this happen.
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