This won't be the case for Origin
It isn't a one-trick pony - EA are going to infect pretty much every future title with it. A massive amount of registrations on a launch day will be something it needs to tackle regularly - EA know this. Given everything we know about them, and the rumoured USD $300 million spend on SW:TOR development - they have no problem putting their cash behind a project, and just as Steam does, Origin will be doing a hell of a lot of work at all times.
I'd say they've simply hit problems they did not expect, as every freshly launched service like this does. EA are evidently quite stupid, but funding the platform that will "power" their future titles isn't something they'd have any problems with
Make no mistake, Origin is a big thing for EA - in more ways than one. Their ultimate aim is for it knock Steam from it's No. 1 spot - something I personally can't see happening, but they're certainly going to try.
EDIT: They deleted that whole topic from the forums just now, after 49 pages. EA Fascists!