Another problem with TV advertisement is, you can't highlight a lot of the features that make ROHOS stand out in a 30 second spot.
.
In a TV advertisements you generally do not wish to say everything something got. You generally got one line of text you try to show through the add.
TV Adds are there to make the name known more than the product generally, just that if someone eventually stumbles upon buying a new game they have heard of the title already. So they will perhaps read the back of the box or check a trailer online if they stumble upon the game just because they have heard about it from somewhere.
One thing TWI for instance could play around with is the fact that its a exclusive PC title with PC features. But it would be hard to find a correct channel demographic for that. In general I think that for ROHOS something like focus groups would work nicely, basically word of mouth advertising but then actually somewhat controlled and directed by the pr department of TWI, using the free will of legions of fanboys. Its something NVIDIA has been using on for instance on hardware oriented forums, and basically paying their focus members with hardware. As people often come there to ask about for instance what new computer they should buy, and trust forum goers more than salesman.
And for me its somewhat the same with games, I generally do not bother to look out for new games that much, i'm more likely to buy a game someone really recommends on a forum or by a friend than something praised to heaven in reviews or getting loads of add time.
Last edited:
Upvote
0