$40 is the sweet spot and optimum price point I believe. People tend to forget that most gamers, PC or otherwise, tend to see indies much more demanding than they see mainstream gamers. Gamers won't mind paying $60 for a crap game but they will not touch a $20 indie if it isn't filled with tons of features and playability.
Since HoS is a huge project, perhaps the biggest indie project made in the past years, $40 will attract both the mainstream games, those who tend to see indie games in a more demanding way than mainstream games and indie gamers. Price it more and people will rather buy a crap but known series than bet on an unknown one.
And pricing the game for less is a good idea, it's one of the major fallacies in economical theory that the lower you price it the lower regards consumers have for a product. Games are not Veblen goods and will not act like a Veblen good if you increase its price.
And pricing the game for less is a good idea, it's one of the major fallacies in economical theory that the lower you price it the lower regards consumers have for a product. Games are not Veblen goods and will not act like a Veblen good if you increase its price.
Thing is you can always decrease the price of a game however once you set a certain price you can never increase the price after a while with regards to games.
If a product got great staying power and without a doubt I think that HOS got that. Then people that do not want to buy it for 50 initially might want to buy the game once the price drops to 40 etc.
Sure the price shouldn't be too high initially, but it shouldn't be too low either. The higher the initial price the longer lowering the price could have a benefit.
Which is why I believe $40 is perfect. Make it $50 and you can bet people will say "I rather get CoD:BO instead" because that's how people, and in this case gamers, are. They rather buy on a safe and bad series than bet on an unknown one.
I do believe that if the price is $40, or even $35, HoS will :IS2: all over the competition and not leave anything alive behind. But if the price is $50 expect PC gamers to go "I rather buy Bad Company 2/MoH/CoD:BOs for that price".
Those people aren't interested in game, game features, but only compare trademarks. If those people would pick one of the other FPS over RO2, that means they pick CoD over MoH only because it's more popular, not because it is cheaper or offers more.
Some people also think like that: Oh new CoD cost 60 $ again, that means that game has to be worth more than other FPSs because it cost more.