well, look at games that TWI made that actually began with acheivs included, aka Killing Floor; 1/3 of players haven't killed 100 zombies, which is pretty damn easy given the context. You see this with any game, no matter the marketing.
don't forget many people got it in the potato pack or when it was really cheap, I have not installed most of the games from it. ownership does not mean you care to play it at all.
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