Lack of Publicity...

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MtnMan01

FNG / Fresh Meat
Feb 17, 2006
266
21
0
Something to think about,,I believe Steam has millions + clients worldwide ,,(i'm sure i read that it was 24M clients,but don't quote me on that)

Also when u open up steam the first page is games,,

I just opened steam and the scrolling pages were game advertisments,
New,,older,games etc,

Now if i were a developer,I would love steam.
The marketing/adverts would be tied to my contract with steam,
and save me loads of advert $.

Steams commissions would also be in sale of all games they host,sell,etc.
so it also would be in there best interest to get the word out to as many ppl as possible,,poof front page advert on steam,,Steam is Great,for themselves,developers,,us,,,

Its a big win,win situation for all.

Millions of ppl,who haven't a clue about RO2,will get to see it as soon as it goes public,

Publicity to me is not advertising many month before release,but maybe 2-3 weeks before release,with the amount of clients Steam has,
or on release day,,

RO2 is still on the drawing board/build,so regardless of when release is they have a grand way of marketing to millions,,Start Marketing now could work against them Devs,,and cost needless $

just my .02cents worth,,,,,:cool:
 

Waffenator

FNG / Fresh Meat
Feb 6, 2011
48
3
0
Sweden
This is what happens when there is a lack of publicity for a game. You don't even rate.

You guys really need to feed the machine.

http://www.techspot.com/guides/239-hot-pc-games-for-2010/

I of course was the anonymous poster for RO2.

The key in advertising and marketing is to reach audiences as closely related to your product as possible.

TechSpot would be a second degree marketing channel for RO2 due to its primary focus is out of the scope of gaming.

TechSpot ranks in the top 4,400 websites in the world. Is Tripwire's PR and Marketing efforts best directed there?

A similar website would probably give their PR efforts more bang for the buck is Tomshwardware.com as it is ranked in the top 1200 websites worldwide and appeals to a broader audience more focused on gaming..although still a second tier channel as Gaming is not Tom's primary focus. Oh, and Tomshardware did mention RO and would probably mention RO2, maybe Tripwire Fans should use Toms over Techspot ;-)

http://www.tomshardware.com/picturestory/533-gaming-mod-quake-half-life.html

On the otherhand Tripwire has done a good job at reaching websites that support the products core market.....

I see RO2 on the front page of Steam in a revolving format. Steam is one of the worlds top 1,000 websites.

Gamespy is in the top 5,000 and is part of IGN network that is in the top 350 of all websites worldwide. Their stellar RO2 review is on their frontpage.

Not bad for a company with around 25 employees.

The real story behind Tripwire and Red Orchestra is more of a political one with many actors involved.

The media sources that cover tripwire are progressive. Meaning that they support small developers, they support digital distribution (most RO2 purchases are digitally distributed).

Media outlets that have a gaming format that don't cover or promote RO2 are towing the line of the institutionalized interests of the large publishing houses such as EA, UBISOFT, and Activision. These same outlets often promote consoles, consoles being a format that assumes the owner is simply a mindless consumer, in a console world RO and RO2 would never exist.

An aware and progressive wargamer may not realize, but may want to that when you are part of RO, you are in some small way part of a political movement, a political movement to empower gamers rather than enslave them. To embolden the community and galvanize it into action, to help ensure the small developers, where most of the groundbreaking games come from in the first place, can stand on there own two feet and resist the buyout...in the end becoming just another name to be number-crunched in some mega publishers portfolio.

For example, lets take DICE and BF3. I don't doubt that BF3 will be a quality game however, DICE is controlled to an extent by EA. EA wants its customers to install Origin, their version of Steam, however Origin gives the ability for EA to pull a great deal more information from the client than Steam. The Origin idea was an idea made by businessmen not interested in creating better games and finding the most efficient way to distribute them, but rather as a new potential revenue model along the lines of a social network that collects and resell's or shares its users information to third parties and governments. Educated and politically thinking gamers may question "Do I really want to support a publisher who have other interests than just making great games?"

In the end, ask why RO2 is not being promoted at the websites you spend time on, and definitely ask those websites why not.
 
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