It matters greatly. TWI promoted the magazine as a way to get the skin. They posted it on their website and forums.
The very top of the magazine says in bright blue border with stark white " STEAM CODE INSIDE - KILLING FLOOR 2 CHARACTER SKIN". above and only slightly smaller than the " PC GAMER MAGAZINE" masthead.
It is obviously an inducement to buy the magazine. It is the bait. Hard copy magazine sales are down significantly, this can not be denied. Paper magazines and newspapers are now marginalized compared to e-versions.
http://www.marketwatch.com/story/us-magazine-sales-down-10-in-first-half-of-2013-2013-08-06
http://nypost.com/2014/08/08/magazine-newsstand-sales-read-it-and-weep/
How do you get somebody to buy a medium that is dying? One that is rarely purchased? You bait them with an exclusive offer. So people aren't buying the magazine, its just the packaging for the skin.
The people who are upset bought the skin. Many never got the magazine. It is ridiculous to question a persons motive for purchase. Are you that person? Can you see into their mind? If I buy a bottle of shampoo in an unbreakable bottle because I want an unbreakable bottle, and the bottle breaks.... I was deceived as a customer. You can't tell me I am not allowed to buy it just for the bottle.
And saying its my fault for buying it for the skin is invalid. We were induced into buying the magazine because " ONLY by BUYING the PRINT edition" will you ever get this skin. It was promoted as such on TWI website, on their forum, on the PC gamer site, even printed on the front of the magazine.
TWI WANTED US TO BUY THE MAGAZINE TO GET THE SKIN. They told us that. Knowing how Harchier Spebbington was handled with THE BALL pre-purchase, we understood clearly that TWI has exclusive items.
We are paying customers, we have an issue, we want the business to respond to our issue. When was the last time you went to a store, walked to their customer service area and started arguing with customers in line they were wrong for complaining?