Best way to create Hype?

[Fedorov]

What do you think is the best way to hype a game?

I think the best way is to make an awesome game, sell it cheap, give awesome support to the community, and then say you are working on "something" but you don't tell anyone anything about it... sounds familiar?

anyway, I'm almost in the state of "I'm gonna buy whatever game TWI is creating, no matter what it is"

I've never been so hyped about a game, and I dont even know WTF it is about

 

[Sgt.Rock]

Teh media and interwebz.


You could make the crappiest game in the world, but if you manage to spread the word and get everyone to believe that its going to rock their world, you'd have a succesfully hyped game. You'd get massive sales the first day it came out, but then it would bottom out as soon as the word spread that it sucked.


Coarse it could be a good game as well, but the idea is the same.

 

[Fedorov]

that does not work on intelligent people (but of course, we are a minority)

 

[Werner]

1. Write a big list of "new elements that have been never implemented before" which turn out to be just hype-talk
2. Release short pre-rendered or scripted videos that hint to these elements but aren't actually a reality
3. Let mindless game reviewing sites test it and since they're too scared to admit the fact that this game is the same poo in a different package, they just hype it more but mention that "this demo/beta doesn't show game's true potential"
4. Release a developer interview with more BS talk about the game and video clips that try to convince idiots
5. Publish your game, enjoy 9/10 reviews if you're a worshipped developer and live off the sales

edit:
6. Remember to have 10 - 15-year-old fanboys defending your game's shortcomings on your and other people's forums.

 

[JoshuaC]

These words seemed to work on a number of people.

4D graphics, Cell Processor, Reality synthesizer, [SIZE=-1]Five hundred and ninety-nine US dollars, Riiiiiiiiiiiiiiiiiiiiiiiiiiidge racer.

Not really game specific but none the less they did work at building hype.
[/SIZE]

 

[Wiglaf]

It all comes down to hooters girls and maybe to goats.

 

[Crusher]

Games lost sentimental value for me when I realized it's just the same old game but with a diffrent context...sometimes. These days popular games are all about WWII or modern warfare. Oh wow, the graphics are better, I don't care, my pc can't handle them anyway so I might as well reinstall Call of Duty.

 

[Pagan]

That`s because you have a Belgian powered PC.

 

[Crusher]

I just need more coal

BTW, what are you doing at 3am on your pc? Go to bed you drunk!

 

[Tomcat_ha]

drunks dont go to bed they pass out

 

[Grobut]

Ofcourse, another good way of creating hype is saying "We wont tell you anything about this stuff yet.. except that its awesome!", that gets people curious plenty quick.

Now would someone kindly pass me another goat?

 

[Oldih]

Werner you forgot advertisements for "THE MOST [insert adjective] [insert game type here] EVER!"

"Red Call of Orchestra Duty 6 - IT'S OVER 9000! The most realistic WW2 orchestra game out there!" and add dozens of praisings by some top quality critics.

 

[Fedorov]

directx 11!!!!111!ONE

 

[Murphy]

Yeah! It won't look better, there are no new graphical effects and the performance is more or less the same - or worse if you take Vista into account - BUT it has new unexplainable DirectX 11 effects and the DirectX 11 screenshots got a better photoshop treatment than the others...

 

[myzko]

Hype, you know it works!