Saw this, looks like some kind of viral marketing campaign for Assassins Creed 2. Still pretty awesome though, im guessing its the first of a series which will be released every week leading up to the release day. (Novemeber 20)
http://g4tv.com/videos/42339/Assassins-Creed-Lineage-Part-1/
http://g4tv.com/videos/42339/Assassins-Creed-Lineage-Part-1/