which is probably exactly one of the reasons why like most other companies you don't hear anything about games till they get closer and closer to release.
Valve continually talked about Half Life 2 almost as soon as Half Life 1 was released..... they rambled on and on about what they're putting in here, what new things are there, how far along production they were, estimated time tables for release.... being a couple of years later after that date, more hype, more people getting pissy in their pants and more people coming into the community just to see what was all going on..... the half-life forums were actually what brought me into forums back in 1998 and it was that game that brought me into FPS's and online gameplay.
If it wasn't for the level of marketing and how they played that marketing off the market base as much as they did, I probably wouldn't have even known about the game, let alone attempt to play it.
Who knows? I could be playing Kirby on the Gameboy still today if it wasn't fer that..... may never even gotten into Red Orchestra when I really think about how I got into Unreal Tournament.
In order for the few months towards the release to fill the community with loads of news every week, to keep them pumped you need to hold info back till its time. I just hope that perhaps TWI can get a Showcase on Gametrailers and other game television shows when the time gets there. And even though word of mouth being the key for TWI in most cases, i hope they are planning to spend some money on marketing.
But then again till that time even screenshots with pictures of nearly nothing would make us all happy for the time being
Agreed... I don't think TripW needs to go on as much of an open door marketing approach as Valve (Valve did end up with a few headaches for their efforts) But as you said, tossing out screen shots, samples of models and maps..... etc... just things like that until they have something solid, is all that would be needed.
And yes, getting on those video game shows, interviews, etc. will make a big difference.
Outside of these forums, I run my own forums for a few Canadian Bands I grew up listening to which mainly focuses on one band in particular. That band in question was in my opinion one of the best bands to come to the mic in the last 20 years, they were pretty big in the 90's here in Canada, huge in Australia and a few other places in Europe.... Germany I heard was quite into them.
They got popular primarily by as you mentioned, Word of Mouth. Fans told other people who eventually became fans as well, and so on. All the women I had relationships with are now fans of the band.
But the thing was, they could have been so much more bigger, but they didn't want to get all "Commercial"..... but if you put together a band and have a record company behind you, being commercial is part of the game, it's your job after all.
My point being is that just relying on word of mouth isn't the most secure approach to marketing your product.