I understand completley what you're saying, but any time that a company repeatedly sets its goals for success as "taking down X or Y" they are already limiting themselves.
I find it to be such a shallow goal that isn't good for their public image. I would think they would much rather say "Our goal is to make great games to the best of our ability, and if that happens to mean surpassing other games in sales, then so be it." It may sound like semantics, but I think it really says something about the mindset of a company when it repeatedly measures its own success by how close it is to eliminating the competition.
I 100% agree with you on that. I just got the impression you were insinuating BF3 is striving to be a CoD clone rather than BF3 is trying to clone CoD's success. But like you're correctly saying, by trying to emulate CoD's success they are forcing themselves to limit the innovation. They're also coming off as petty and giving the impression they have something to prove which is absurd considering they make the ****ing Battlefield series.
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