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What, no E3 topic?

How do you figure it was a failure?

Besides some of the smaller dev companies not being able to attend, there were still previews, and announcements.

Well, at least here in Europe, there was little to no media coverage about E3 in the mainstream media. Also, for example, Hideo Kojima shows a trailer and announces that he will show off MGS4 playable next week in Japan. The developers don't like E3 (anymore). Thats my take on it anyway.
 
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E3 just isn't what it used to be anymore. The E3 used to be an expo where devs can show their newest games to the gamers. Whence the booth babes, huge shows, info about interesting new games etc.
Now the E3 is more there for other developers to make them want to develop for the consoles/engines presented and for regular people to draw them in with new multimedia capabilities. Showing games is just a side-aspect of the E3 now (many new games aren't even mentioned and some are being shown at another time).
So in this regard, it probably was a success.
 
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